Each of our clients client has a unique set of needs. We develop a program to suit each particular situation. In the case of a full, integrated marketing/sales program, the following snapshot of strategy and tactics will give you insight into what we do.
- Set sales goals and objectives
- Identify target audiences and understand their needs/wants (WIFM)
- Determine product mix, design, community theme, and pricing strategy
- Generate and manage marketing plan and budgets
- Develop positioning, branding and key messaging
- Launch creative development and sales collateral creative
- Launch on-line and e-Marketing initiatives
- Manage public relations and events
- Plan for and open sales office
- Plan/implement buyer/broker incentive programs and end-loan financing
- Develop inventory control models and closeout strategies
- Monitor sales success and provide real-time reporting
- Drive sales to building sell-out
