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Facebook^TM. MySpace^TM. Twitter^TM. Hosted services. Wikis and Blogs. It's enough to make your head spin, especially if — like most developers — you're not a techie by inclination or training.

But understanding how to put "Web 2.0" to use to target and communicate with your prospects and track your marketing campaigns is a fundamental element of residential development success — especially if you're targeting buyers under 35 years old.

No longer merely a set of linked pages with pictures and graphics, the Web has rapidly evolved into its next phase and has become the primary source of information and commercial interaction.

It's about on-line communication, information sharing, Web-based communities, and social networking sites.

So while marketing fundamentals like branding, positioning, pricing, advertising, publicity and point-of-sale environments and graphics will always be critical to residential development success, so too is the brave new world of digital marketing — reinforcing your off-line brand and community.

The Marketing Group can help you understand how to use this powerful medium to your advantage.

We partner with leading on-line technology marketing resources to help you determine your technology strategy and execute it.

We Put the Latest Technologies to Work For You

• Web site development, hosting and content management systems (CMS)
• Google^TM AdWord pay per click (PPC), search engine marketing (SEM) and search engine optimization (SEO)
• Social media planning and implementation
• Email blast reporting
• Custom Google^TM Analytic Monitoring and Reporting