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"Taking over the management of a $170 million condo conversion project with over 270 units in 3 towers and 4 acres of landscaping has many challenging aspects. Determining exactly how to spend the renovation dollars to get the best impact and value for all the stakeholders — especially the unit buyers — is critically important. The Longwood Towers project had many challenging facets, including marketing and sales. After evaluating local marketing and sales resources, it became clear that The Marketing Group of New England would be a strong resource for us. Diane Maloney immediately struck me as a very high energy person with deep market knowledge, wisdom and experience tempered with a strong sense of realism. She provided the kind of honest feedback, sales projections and pricing recommendations that you want and need from your marketing team, but that you rarely receive. Based on her input, we also adjusted floor plans to increase our mix of in-demand unit types and refined our layouts and amenities package. Her real-world perspective and wealth of experience added high value to this project." Mark Massey, Project ExecutiveLongwood Towers LLC |
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